Adam

Social media and smartphones are causing an epidemic of mental illness and anxiety among Gen Z, according to some prominent thinkers – but are these… Read More »It’s the Phones

Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and… Read More »Generations are Culture with Anne Helen Petersen

Preconceived notions and media narratives have warped perceptions of social media and internet culture, shaping misleading stories about generations. A critical look beyond the headlines… Read More »Generational Slang with Rebecca Jennings

The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo,… Read More »Who Owns the 90s? with Rob Harvilla

Growing impatience with generational stereotyping has sparked a critical reexamination of how we categorize and analyze age cohorts. Despite Generation Alpha still being born, that… Read More »Meet Gen Alpha

The demographic cliff – a controversial idea that declining population growth will trigger economic disaster. But is it real or just sensationalized clickbait pushed by… Read More »The Demographic Cliff

When the Millennials came of age to enter the workforce (which took nearly 15 years) the media was awash in headlines about how to cater… Read More »Quiet Quitting

In this episode, Farrah and Adam discuss the role and effectiveness of strategy in advertising, including how connected it needs to be to cultural trends,… Read More »Clash of Segmentations

They’re just… running the generational narratives as ads.

New year, same stories (this time about Gen Z!)