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It’s the Phones

Social media and smartphones are causing an epidemic of mental illness and anxiety among Gen Z, according to some prominent thinkers – but are these sweeping claims backed by evidence? Maybe the answer is: it’s complicated, and jumping to simplistic conclusions is at best useless and at worst, dangerous.

In this episode, we talk about recent discussions about the work of psychologist Jonathan Haidt (often in collaboration with generational researcher Jean Twenge), who argue tech is wreaking havoc on young people. We talk about flaws in the arguments, discuss other factors that contribute to these trends, and try to reckon with the reality that in fact all of us have a lot to be anxious and depressed about. It’s the phones; but also, it’s really not.

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Farrah Bostic is the founder and Head of Research & Strategy atThe Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more atthedifferenceengine.coand connect with Farrah onLinkedIn.

Adam Pierno is an author, strategist, and managing director of brand strategy at Arizona State University. He is also the founder ofSpecific Branding and Research, where he helps brands understand customer habits and create effective growth strategies. With 25 years of experience, Adam has written two books on marketing. Discover more atadampierno.comand find Adam onLinkedIn.

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