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  • Generations are Culture with Anne Helen Petersen

    Generations are Culture with Anne Helen Petersen

    Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL experiences and human connection in an automated and mediated world. Anne Helen Petersen, author and cultural critic, joins host Farrah Bostic to discuss the evolving… Read…


  • Generational Slang with Rebecca Jennings

    Generational Slang with Rebecca Jennings

    Preconceived notions and media narratives have warped perceptions of social media and internet culture, shaping misleading stories about generations. A critical look beyond the headlines reveals the complex realities of how people of all ages engage with online platforms in nuanced ways. Farrah Bostic and Adam Pierno welcome Rebecca Jennings, a reporter at Vox covering… Read…


  • Who Owns the 90s? with Rob Harvilla

    Who Owns the 90s? with Rob Harvilla

    The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the ’90s podcast, explore why the decade holds such a powerful allure for those who never experienced… Read…


  • Generations are Culture with Anne Helen Petersen

    Millennials are reframing their generational identity as they enter homeownership and parenthood, but broken systems remain. Nostalgia for a pre-internet era offers an escape, and reflects a yearning for IRL experiences and human connection in an automated and mediated world. Anne Helen Petersen, author and cultural critic, joins host Farrah Bostic to discuss the evolving… Read…

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    Generations are Culture with Anne Helen Petersen

  • Generational Slang with Rebecca Jennings

    Preconceived notions and media narratives have warped perceptions of social media and internet culture, shaping misleading stories about generations. A critical look beyond the headlines reveals the complex realities of how people of all ages engage with online platforms in nuanced ways. Farrah Bostic and Adam Pierno welcome Rebecca Jennings, a reporter at Vox covering… Read…

    Read more…

    Generational Slang with Rebecca Jennings

  • Who Owns the 90s? with Rob Harvilla

    The nostalgia and ownership that younger generations feel toward the music and culture of the 90s is fascinating. In this episode of In The Demo, Farrah and her guest Rob Harvilla, host of the 60 Songs that Explain the ’90s podcast, explore why the decade holds such a powerful allure for those who never experienced… Read…

    Read more…

    Who Owns the 90s? with Rob Harvilla

  • Meet Gen Alpha

    Growing impatience with generational stereotyping has sparked a critical reexamination of how we categorize and analyze age cohorts. Despite Generation Alpha still being born, that won’t stop consultants and pundits from making sweeping predictions about who they will be and laying out dubious prescriptions for how they should be raised. By scrutinizing the motives behind… Read…

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    Meet Gen Alpha

  • The Demographic Cliff

    The demographic cliff – a controversial idea that declining population growth will trigger economic disaster. But is it real or just sensationalized clickbait pushed by those with an agenda? Investment advisor Harry Dent popularized demographic cliff fears in the mid-2000s to sell his financial advice (and a book, of course). From there, it became a… Read…

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    The Demographic Cliff

  • Quiet Quitting

    When the Millennials came of age to enter the workforce (which took nearly 15 years) the media was awash in headlines about how to cater to this powerful new generation. Today, the headlines have turned to Gen Z. Farrah and Adam go deeper than the headlines to reveal that the story is still about Millennials.… Read…

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    Quiet Quitting

  • Clash of Segmentations

    In this episode, Farrah and Adam discuss the role and effectiveness of strategy in advertising, including how connected it needs to be to cultural trends, consumer insights, and business realities. And then – they take a deep dive into an article by Richard Huntington in WARC, “The Future of Strategy 2023: Marketing is in desperate… Read…

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    Clash of Segmentations

  • A Word From Our Sponsors

    They’re just… running the generational narratives as ads.

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    A Word From Our Sponsors

  • Millennial Perennials

    New year, same stories (this time about Gen Z!)

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    Millennial Perennials

  • BONUS: Cross Tabs

    A podcast about how to understand polls

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    BONUS: Cross Tabs